WD Surveillance Purple PRO 10TB 3.5" Internal HDD SATA3 - 256MB Cache - Built for Business/Enterprise Surveillance system. Up to 64 Cameras, up to 550TB/year - 5 Years warranty [WD101PURP]
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WD Surveillance Purple PRO 10TB 3.5" Internal HDD SATA3 - 256MB Cache - Built for Business/Enterprise Surveillance system. Up to 64 Cameras, up to 550TB/year - 5 Years warranty [WD101PURP]

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WD Surveillance Purple PRO 10TB 3.5" Internal HDD SATA3 - 256MB Cache - Built for Business/Enterprise Surveillance system. Up to 64 Cameras, up to 550TB/year - 5 Years warranty

Advanced Storage for Smart Video Solutions
WD Purple™ Pro drives are designed for advanced AI-enabled recorders, video analytics servers and deep learning solutions requiring additional capacity, performance and workload capability.
- Engineered with advanced capabilities needed for high-end smart video solutions
- High performance, reliability and workload capability for advanced AI-enabled recorders, video analytics appliances, deep-learning servers and cloud-based storage, including RAID and JBOD configurations.
- Supports up to 550 TB/yr workload rate[2].
- Designed with tarnish-resistant components for harsh environments, and with additional robustness for multi-bay enclosures


Storage for advanced smart video solutions
WD Purple™ Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame™ AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
Empower your smart video solution.
Western Digital is a worldwide leader in the hard drive industry. With WD Purple™ Pro smart video storage, you have a drive engineered for high performance, durability and workload capability for advanced always-on AI-enabled smart video recorders, appliances, and servers. Efficiently and effectively extract value and insights from streamed and stored video, and help deliver a smarter world with advanced WD Purple Pro smart video storage.
Western Digital's exclusive AllFrame™ AI technology
All WD Purple™ Pro drives are equipped with AllFrame AI technology, which not only improves ATA streaming to help reduce frame loss and improve overall video playback, but supports up to 32 AI streams for Deep Learning analytics within the system.
Multiple cameras, multiple streams
Modern recorders now support multiple video streams per camera. WD Purple™ Pro drives are optimized to support up to 64 HD single-stream cameras[4], and can also support many of the latest smart cameras that transmit multiple streams. With this flexibility, you can upgrade or scale your security or smart video solution in the future.
Advanced workload capability for advanced systems
WD Purple™ Pro drives feature a workload rating up to 550TB/year[2] to support the heavy video data capture and analysis found in advanced AI-enabled recorders, video analytics appliances, deep learning analytics servers and cloud-based storage. The combination of streaming optimizations and enhanced durability and reliability make WD Purple Pro smart video storage ideal for all analytics servers, whether processing video streamed directly from cameras or large-scale captured video data sets.
Designed for reliable operation in advanced high-performance smart video solutions
With an MTBF of up to 2.5 million hours[3] (12TB, 14TB, and 18TB[1]), WD Purple™ Pro drives are engineered for advanced smart video solutions that operate 24/7. With tarnish-resistant components and full multi-bay support, WD Purple Pro drives deliver reliable operation in large scale surveillance systems even in harsh environments.
Field-proven high capacity
Now on its 6th generation, field-proven HelioSeal™ technology delivers trusted high-capacity WD Purple™ Pro hard drives (12TB, 14TB and 18TB[1]) for the massive storage needs of AI-driven smart video and deep learning analytics.
Proactive storage management with WDDA
Western Digital® Device Analytics™ (WDDA) provides a wealth of storage device parametric operational and diagnostic data to compatible systems; algorithms interpret the data and direct the system to alert system administrators of specific recommended actions to address potential issues. WDDA is intended to empower OEMs, system integrators, and IT professionals to better monitor and proactively manage supported storage devices to maintain optimal operation.

[1] As used for storage capacity, 1TB = one trillion bytes. Actual user capacity may be less, depending on operating environment.
[2] Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualized (TB transferred (8760 / recorded power-on hours)). Workload Rate will vary depending on your hardware and software components and configurations
[3] Projected values. When final, MTBF and AFR specifications will be based on a sample population and are estimated by statistical measurements and acceleration algorithms under typical operating conditions, workload of 220TB/year and drive temperature of 40°C. Derating of MTBF and AFR will occur above these parameters, up to 550TB writes per year and 65°C drive temperature. MTBF and AFR ratings do not predict an individual drive's reliability and do not constitute a warranty.
[4] Single stream per camera @ 3.2Mbps (1080p, H.265, 25 fps). Results may vary depending on camera resolution, file format, frames per second, software, system settings, video quality, and other factors.

Model Number
WD101PURP

Formatted capacity
10TB

Form factor
3.5-inch

Advanced Format (AF)
Yes

Recording Technology
CMR

RoHS compliant
Yes

Product Features

Cameras supported
Up to 64 HD

Al streams
32

Firmware feature name
AllFrame AI

Tarnish resistant components
Yes

Performance

Interface transfer rate (max)

Buffer to host: 6 Gb/s
Host to/from drive (sustained): 265 MB/s

Cache (MB)
256

RPM
7200

Reliability/Data Integrity

Load/unload cycles
600,000

Annualized workload rating
Up to 550 TB/yr

Non-recoverable read errors per bits read
<1 in 10^15

MTBF
2,000,000

Power Management

Average power requirements (W)

Read/Write: 9
Idle: 8
Standby and Sleep: 0.5

Environmental Specifications

Temperature (°C, on the base casting)

Operating: 0 to 65
Non-operating: -40 to 70

Shock (Gs)

Operating (2 ms, read/write): 70
Operating (2 ms, read): 70
Non-operating (2 ms): 250

Acoustics (dBA)

Idle: 34
Seek (average): 38

Physical Dimensions

Height (in./mm, max)
1.028/26.1

Length (in./mm, max)
5.787/147

Width (in./mm, ± .01 in.)
4/101.6

Weight (lb/kg, ± 10%)
1.65/0.75
- MPN: WD101PURP
GTIN: 718037889368

Shipping Details

Final Delivery by Aus Post

Changing your mind / purchasing the wrong product by mistake

If you change your mind after making a purchase, or realise you have purchased the incorrect item, you can enjoy the peace of mind that we offer a 7 day exchange policy. (excludes special order items).

If there is not a suitable product that can be exchanged for your returned item you will be offered a refund to your account based on the value paid at the time of purchase.

  • to supply the correct product the incorrect product will first need to be returned to us;

  • we will need to be notified within 7 days of purchase / delivery;

  • the incorrect product supplied must be in a sealed / unopened condition.

Incorrectly supplied products

If you have been accidentally supplied the wrong product, F Digital can supply the correct product (where it is available) or issue a refund.

In order to supply the correct product, the incorrect product will first need to be returned to us. F Digital can arrange a return ticket to send the incorrect product back by courier.

In this scenario we will need to be notified ASAP and the incorrect product supplied must be in resalable / unused condition with original packaging and accessories.

Products damaged in transit

If your product has been damaged during transit to your delivery address an investigation will be conducted. Once the investigation has reached a conclusion and it is determined the product has been damaged in transit we will offer a refund. 

Please contact us ASAP. We will then advise you to visit your nearest Australia Post Office so that they can investigate the damage. You will need to keep all packaging so that their team are able to make a fair assessment. 

Products that are faulty within the warranty period

If your product is faulty or has stopped working as intended and is still within the warranty period specified when you purchased your product, F Digital will repair or or issue a refund.

In order to repair or issue a refund for your faulty product, it will need to be returned to us so we can test and confirm that it is faulty. For some products you may also be able to contact the manufacturer directly to arrange a repair / replacement.

Returns of this nature can be made any time within the warranty period and it is your responsibility to cover any costs of returning the product to us.

Testing fees and return freight

If you return a product to us that is not faulty, you may be liable for a testing fee and freight charges to return the product to you.

Returns may take approximately 4 weeks to arrive back with our returns team in NZ to process.

Restocking fees

In some special circumstances, we may agree (at our discretion) to accept a return of a product that is not faulty. In these situations there will be a handling fee equal to at least 20% of the purchased price. Delivery, service and assembly fees are not refunded at all.

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Estimated Delivery Time Frame: 4-12 business days

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