Curliosity is our solid conditioner bar that is formulated in line with curl care principles. It is carefully crafted with a luxurious blend of hydrating ingredients like shea butter, jojoba, and cocoa butter for soft hair and defined curls.
You won't find any silicones, waxes or drying alcohols in Curliosity. With excellent pay-off and super conditioning power, this plastic-free conditioner revives curls and restores shine without weighing hair down. It can also be used as a leave-in conditioner for extra post-wash hydration and definition.
If you're after a conditioner for co-washing, Curliosity has that covered too! Castor oil is our hero ingredient here, as it helps dissolve oil to cleanse and remove dirt without bubbles. This clever little bar truly is a multitasking superstar in our Ethique range.
87% of our testers loved the look and feel of their curls after using our Curly duo. To top it off, these bars are infused with an uplifting aroma of creamy coconut and invigorating lemongrass and smell just divine.
- Formulated for wavy, curly, coily hair
- Can be used as conditioner, co-wash and leave-in conditioner
- In line with curl care principles
- No sulfates, waxes, silicones, or drying alcohols
- Can be used as a conditioner-wash (co-wash)
- Equivalent to 5 bottles
What impact do you and this product have?
Giving up the bottle is as easy as 1, 2, 3.
- Wet hair & gently squeeze out excess water. Slide the bar several times along the lengths of hair.
- As conditioner: Put the bar down & distribute through hair with fingertips or a wide-toothed comb. Leave for 1-2 min, then rinse.
- As a co-wash: gently massage the scalp to ensure dirt & oils are removed. Rinse well. Repeat if desired. We highly recommend using a foaming shampoo (such as Professor Curl) once every 3-4 weeks to prevent the risk of fungal infections.
Ingredients: Behentrimonium Methosulfate, Brassica Alcohol, Theobroma Cacao (Cocoa) Butter, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Glycerine, Caprylic/Capric Triglyceride, Stearic Acid, Ricinus Communis (Castor) Bean Oil, Guar Hydroxypropyltrimonium Chloride, Parfum^, Benzyl Alcohol, Cymbopogon Schoenanthus (Lemongrass) Oil, Dehydroacetic Acid, Aqua (Water), Mica, Citral*, Geraniol*, Linalool*, Limonene*, Titanium Dioxide, Ci 77891, Ci 77007. *Component Of Essential Oil.
About the Company
The journey of Ethique
It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren't a 'thing' and they definitely weren't available from your local supermarket - or even Amazon.
We're here to put a bar in every shower and revolutionise the cosmetics industry
"I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water - which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste".
"I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we've been steadily growing and putting more and more bars in showers around the globe".
In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.
We don't just make shampoo bars now either. We've ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.
