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Culture Can Make or Break Your STARTUPA great culture enables you to create an unassailable competitive advantage. It helps you to attract and keep your talent, create happiness in the workplace, increase your peoples engagement with their work, drive high performance, and attract investors and customers alike. You improve your odds of growing a successful and sustainable business because your people are aligned with your vision, they know what to do without you telling them, and they move heaven and earth to make the impossible possible.Your startups culture is more important than your funding, your products, or your marketing, because it underpins all those elements. It cant be left to chance. This is the book that will help you to develop the culture of resilience and adaptability your startup needs to thrive in an era of disruption and uncertainty.Includes interview insights from Entrepreneur First, Panalyt, Sequoia, Grab, Amazon, Uber, Circles.Life, Apple, Rapyd, LinkedIn, PayPal, HK Telecom, and Tabalat.Target AudienceEntrepreneurs who understand the importance of culture at the beginning of their journey in building a business that will last.Business Leaders who need to transform their culture to attract, retain and develop great people to grow their businesses.Investors who want to help shape the culture of the businesses theyve invested in.Professionals & Students who are new to the concept of Startup Culture and want to try something different in progressing their careers.
P>About the Author: Alex Nicolaus has worked at some of the fastest-growing startups in one of the most dynamic regions of the world. His experience in these hypergrowth businesses, together with the leadership lessons he learned in corporates beforehand (Accenture, Jaguar Land Rover, Barclays, Willis, and Korn Ferry), have given him a fascination with the power of culture. He has experienced first-hand how building a strong culture can give any startup an enormous competitive advantage, and he is a regular speaker on how culture can make or break growing organisations. Alex was a People and Culture Leader at Circles.Life, one of Singapores fastest-growing tech startups. He helped the business attract and keep its talent, build high-performing teams, and develop leadership capacity, while creating and protecting a culture that helped the company to thrive through hypergrowth and expansion. Before Circles.Life, Alex was Head of Talent at Grab Financial Group, South East Asias leading tech company. Alex worked to discover, attract, and develop the best global talent to help Grab to pioneer the development of new technologies that would deepen financial inclusion and increase access to mobile payments across Asia. Born in Germany, brought up in France, and having worked in the UK, France, China, and Singapore, Alex is no stranger to living outside his comfort zone. This is an approach he puts to use in his embracing of risk in all areas of his life, including his dedication to ultra-marathon running.We ship Australia-wide, including all major cities such as Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Newcastle, and the Gold Coast.
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GTIN: 9789811477775
Estimated Delivery Time Frame:5 - 10 business days
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