- A natural toothpaste with a Fluoride-free alternative
- Calcium Hydroxyapatite (NHA) is a remineralising Fluoride substitute
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids!
Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.
We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula.
INGREDIENTS
Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Nano-Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
